I have recently started a new freelance job working as a Content Strategist. What is that, I hear you ask? Well, in simple terms, it is someone who helps small to medium sized businesses come up with a strategy of how to better communication with their clients by finding ways that add value to the lives of those clients. For instance, a hairdresser might supply content on how to prevent split ends or how to take care of coloured hair or how to style their hair in a different way. My new job involves helping clients first get their brand wording right, aligning this with their website and then coming up with ideas of how to add that value over time.
It’s fair to say that this new job, along with my other roles, is keeping me away from any more novel writing for now. And while it makes me a little wistful to be temporarily out of the zone of writing novels, having a new challenge has its advantages.
For a start, I am being exposed to snippets of other people’s worlds that I wouldn’t normally see. My two clients so far have been a mortgage broker and an interior designer. It’s interesting to hear their stories and see their passion and learn new things. In fact, these early stages of my new role have given me the chance to learn many new things as well as to use my skills in a new realm.
I also get to see learning in action through my high school English tutoring. Watching my students discover new things about the world in which they live and about themselves is a delight and privilege. As they are exposed to literature about other times and places and people, it’s great to see them use that knowledge to not only do well with their course work, but also to gain a greater appreciation for the benefits of modern living in beautiful, peaceful New Zealand.
I’m really on board with the concept of life-long learning. I love the idea of continuing to challenge my synapses, expand my knowledge and keep growing as a person. I’m glad for the fact that there’s a world of things to discover and understand (although I freely admit that many – like maths – are way beyond fathoming in my humble opinion!).
So, for now, I am embracing my new opportunity to keep on learning…and I guess, in time, I will see where it takes me!
Coming soon. . .